In a bid to capture the magic of Christmas, Sainsbury's collaborated with NCA to feature the beloved character, the Big Friendly Giant (BFG), from Roald Dahl's classic tale. The heartwarming narrative aimed to evoke nostalgia and joy, positioning Sainsbury's at the center of festive celebrations.
Sainsbury's: The Big Friendly Giant Christmas2
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Details
- Date: 1 December 2024
- Industry: Retail
- Media type: TV Commercial
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