King Kong, Jaws and Tarantula.
Three scary and huge animals who kill people in a brutal way.. Simple script, yet a great succes in the 50’s.
Could a film be nowadays as successful as these three if the animals became the victim and the people became the predator?
This is a brilliant campaign of CMS (Covention of Migratory Species) and the United Nations Environment Programme..

It looks like the idea with King Kong has been done before.

Company: Convention of Migratory Species
Agency: Serviceplan
Country: Germany

Würsthof is a German producer of cooking knives, but how do you promote a cooking knife in an original way?
Serviceplan found a great way! They wanted to show that Würsthof knives are razorsharp, every day. The medium they used to deliver the message is a calendar, not really new you would think… But the concept they used is amazing.
Is it possible to cut an onion in 365 slices? With a Würsthof knife it is! And the calendar is the proof of it. Every day shows a picture of the onion, and every day they sliced a little piece of it. At first 200 calendars were produced and sent out to big retailers. There was a tremendous response to this and they had to double the production up to 400 calendars. The new knife collection is nearly sold out, and the year 2009 is expected the best in the 195th year history of wüsthoff.





Company: Wüsthof
Agency: Serviceplan Munich
Country: Germany

M3 Scotch Magic tape gets the job done and it almost invisible. Although I think these people packed just a bit too much!

Company: M3
Agency: Serviceplan, Hamburg
Country: Germany

Amnesty International tried to gain awareness to stop human trafficking. This ambient was made at German airports. They put a woman in a suitcase and then was put on a baggage carousel. Which appeared to be oficial airport stickers where actually stickers that made people aware of human trafficking.





Company: Amnesty International
Agency: Serviceplan
Country: Germany