The Cannes Lions International Advertising Festival is on its way. The following weeks we will give you all the results starting with the lions for Promotion and Activation.
The Grand Prix Lion went to Gatorade with its “Replay campaign”. On Thanksgiving Day of the year 1993 a football games between two rivals ended up in a 7-7 draw. The game between Easton High Red Rovers and Phillipsburg High State Liners was been replayed 17 years later.
Grand Prix
Gatorade, Replay, TBWA\Chiat\Day 
USA
Gold
Heineken, Italia Auditorium, JWT 
Italy
Gatorade, Replay, TBWA\Chiat\Day USA
HBO, Imagine, BBDO NY USA
NBC, Last Call, Jung von Matt 
Germany
Toyota, Nothing Soft Gets In, Saatchi & Saatchi 
Australia
Stockholm Count AIDS Prevention, Where Will 100,000 Condoms End Up, Ester 
Sweden
Silver
HBO, Imagine, BBDO NY USA
Walkers Crisps, Sandwich, AMV BBDO 
United Kingdom
HBO, Cube Film Installation, BBDO NY USA
Mini, Christmas Box, Ubachswisbrun/JWT 
The Netherlands
Nokia, World’s Biggest Signpost, Farfar Sweden
HBO, Imagine, BBDO NY USA
Bosch, Fresh Stone Age Meat, DDB Germany
Ministry of Justice, Stanislav, Kong, Netherlands
The North Face, Red Flag, Ogilvy Shanghai 
China
Diesel, Quique the Head, Shackleton 
Spain
Young Director Awards, Drama Queen, TBWA\PHS Helsinki, Finland
Guide Dogs Australia, Support Scent, Clemenger BBDO, Australia Australia
Central Beheer Achmea, Just Call Us – Live, DDB Amsterdam, Netherlands
Canon Australia, ESO Photochains, Leo Burnett, Australia
Bronze
Inbev, Andes Teletransporter, Del Campo/Nazca Saatchi & Saatchi, Argentina 
AICMED, Meltdown, Ogilvy & Mather, India
AFAL Contiago, Giving Memory, Contrapunto BBDO, Spain
Supreme Security, Advico Y&R, Switzerland
Heineken Italia, Beer Gloss, JWT Italy
Reed mess Wien, World’s Smallest Balloon, Ogilvy & Mather, Austria
WWF, Forest Fires, Ogilvy & Mather, Colombia
Bar Aurora/Boteco Ferraz, $73.000 Bar Tab, Ogilvy, Brazil
Mexican Red Cross, Ambulance/Boat/Helicopter, JWT 
Mexico
Supor, Non Stick Pans, Leo Burnett, Shanghai
Playground, Sleepless at Playground, Akestam Holst, Sweden
Burger King, Whopper Face, Ogilvy, Brazil
Fundacion Altius, Message in a Bottle, Leo Burnett, Spain
Orcon Broadband, Orcon + Iggy Pop (2), Special Group 
Tricom, Reload, Pages BBDO, Dominican Republic
Zoo Records, Hidden Sound Campaign, Leo Burnett Hong Kong, China 
Nike Japan, NikeId.Generator, Beacon Communications, Japan
World Vision Japan, Love Cake Project, Dentsu, Japan
Meat & Livestock Australia, Lambassador, BMF Sydney, Australia
